📊 プロジェクト基本情報 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
| 項目 | 内容 |
|---|---|
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)クライアント (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | 健康食品カテゴリTOP10・B社 |
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)期間 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | 2ヶ月間（施策開始～定着） |
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)課題 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | 単調なインフルエンサー動画 → エンゲージメント低迷 |
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)核となる戦略 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)「科学ビジュアル×多言語展開」 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) |
🔥 突破口となった3大施策 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
1. 革命的なビフォアフター動画 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
- 従来：商品紹介のみの静的な動画
+ Improved: Visualized medical comparisons
✅ 90日間の体調変化をタイムラプスで表現
✅ 血液検査データの比較グラフ挿入（日本語/英語/スペイン語字幕）
✅ 「摂取前→摂取30分後」の体温変化サーモグラフィー 2. 予算管理の精密化 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
■ 二段階予算配分システム
🔹 テスト予算（150ドル/日）：ROAS2.55基準で継続判断
🔹 拡大予算（500ドル/日）：高パフォーマンス素材に集中投入
■ 商品別予算最適化
| 商品 | 予算配分 | 成果 |
|---|---|---|
| 皮膚用プロバイオティクス | 150ドル/日 | ROAS3.8 |
| コエンザイムQ10 | 700ドル/日 | ROAS4.5 | 3. 素材供給の工業化 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
+ 毎日5本の動画安定供給
+ インフルエンサー協業スケジュール管理表導入
+ 高効率テンプレート開発（撮影〜編集3日短縮） 📈 劇的な成果データ (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
▼ 主要KPI改善
■ 広告消費額：300ドル/日 → 1,500ドル/日（5倍増）
■ ROAS：2.0 → 4.5（125%向上）
■ 月間GMV：20%増加（前月比） ▼ 副次的効果
✅ 動画1本あたり制作コスト35%削減
✅ インフルエンサーリピート起用率78%
✅ 商品認知度調査スコア62点→89点 💡 成功の核心メカニズム (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
graph LR
A[科学的ビジュアル] -->|信頼性向上| B(ROAS4.5達成)
C[多言語対応] -->|グローバル展開| D(英語圏売上35%増)
E[予算最適化] -->|リスク最小化| F(広告費5倍化)🌸 他業種への応用ノウハウ (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
▼ 健康食品以外での転用例
| 業種 | ビフォアフター設計例 |
|---|---|
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)美容 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | 肌断面シミュレーションモデル |
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)家電 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | 電力消費量の可視化比較 |
| (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)教育 (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.) | テストスコア推移グラフ |
▼ 必須条件
✅ 計測可能な効果指標の設定（数値化必須）
✅ 3ヶ国語以上への字幕対応
✅ 予算の二層化管理（テスト枠/拡大枠） (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)データ出典：B社TikTok広告ダッシュボード実績値（2024年計測）
このケースが証明する事実：「保守的コンテンツからの脱却」と「科学的アプローチ」の融合が健康食品ECの限界を打破する
(Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)[ 画像再現ポイント ] (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
実際のPPT画像を再現する場合は：
- ROAS 4.5を金色で強調
- 予算配分表を赤枠囲み
- 体温変化サーモグラフィー画像を右側配置
- 「300ドル→1500ドル」を太字矢印で可視化
