1. Industry Challenges and Hub Solutions (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
The Japanese live commerce market faced the following three structural challenges:
- (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)Lack of a talent development system (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
90% of small-to-medium-scale live streamers had not received systematic training, with low professionalism being a bottleneck. - (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)Inefficiency in brand-talent matching (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
Traditional intermediary-based matching incurred up to 30% in fees while frequently resulting in low compatibility. - (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)High technical barriers (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
80% of companies struggled to build high-quality live streaming environments in-house due to technical hurdles.
To address these challenges, the incubation hub introduced "Three Integrated Solutions":
✅Standardized training system (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
A former director from a leading Korean MCN was recruited to develop a "7-day intensive course + 3-month advancement program," featuring a curriculum covering 8 areas, including vocal delivery, facial expressions, and product presentation.
✅AI matching system (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
By cross-referencing brand tone analysis with talent fanbase data using AI, matching accuracy improved by 65% compared to conventional methods.
✅One-stop live studio (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
Equipped with a 4K green screen studio, multilingual technical teams, and real-time streaming monitoring systems, it provides a ready-to-use environment for businesses.
(Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)2. Initial Partnership Cases: Validating the Business Model in 3 Months (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
The hub's initiatives yielded concrete results within three months, including:
- (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)Cosmetics brand CANMAKE (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
Leveraging 10 mid-tier talents, it achieved ¥230 million in GMV (Gross Merchandise Value) in one month—a 300% YoY increase. - (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)Regional Specialty Products Association (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
Trained 30 "local ambassadors," expanding sales of Hokkaido seafood to four times traditional channels. Notably, nighttime broadcasts saw a 28% increase in per-viewer purchase value. - (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)Korean cosmetics group (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
With the hub's localization support, brand awareness in the Kanto region rose by 15 points in three months, with first-month sales reaching 120% of the target.
(Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)3. Future Outlook: Expanding the Ecosystem Nationwide from Tokyo (Note: The provided Japanese content appears to be empty or contains only a zero-width space character. No translation can be provided for this entry.)
According to the hub's director, plans are underway to establish new centers in Osaka and Fukuoka by Q4 2025. Additionally, a "Cross-Border E-Commerce Accelerator Program" will launch, enabling Chinese brands to enter the East Asian market using Japan's talent network.
Industry analysts predict this model could increase Japan's live commerce market penetration from 7% currently to 25% by 20XX, particularly by capturing new consumer demographics like Gen Z.
